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JAA Announces Aviation Leases at Two Airports
New Officers Elected for JAA Board of Directors
JAA Introduces Preferred Passenger Lane at JAX New Service Means Faster Travel through Security Screening
JetBlue Announces Daily Nonstop Service from San Juan to Jacksonville The new route will be the only nonstop service between the Caribbean and Jacksonville
JAA Receives Grant for Cecil Field Spaceport FAA awards grant for the development of a Spaceport Master Plan.
Jacksonville Aviation Authority Posts Unaudited Financial Results JAA Shows Positive Results for 2009-2010 Fiscal Year
JAA Wraps up 2nd Annual Commercial Airline Summit
Jacksonville International Airport Lowers Special Event Economy Parking Rate
Jacksonville Aviation Authority Launches Rebranding Effort
Jacksonville International Airport Posts Uptick in Passenger Traffic
More Good News for Miami Bound Passengers & International Travelers
Jacksonville International Airport Offers Special Deals for Air Travelers This Holiday Season
Passenger Traffic at JAX Jumps 8% in November
JAX Airport Art Highlighted by London Observer
New Parking Rates at JAX
JAA Closes out 2010 with Increased Activity at all Four of its Airports
Jacksonville International Airport to Become JetBlue Airways’ 31st Cargo Station New York-Based Airline Attracted by Frequency of Travel through JAX
New Service Offered at JAX Curbside Valet Parking Program Service will enhance the business traveler parking experience
Jacksonville Aviation Authority Unveils New Public Art at JAX New Aerial Sculpture Enhances Ambiance of JAX
New Nonstop JetBlue Service from Jacksonville to San Juan, P.R., Begins Today
Southwest Airlines Begins Daily Nonstop Service Between Jacksonville and Denver
Cecil Airport Wins State Approval as Official ‘Space Territory’
JAA Issues Special Summer Air Travel Reminders
Jacksonville International Airport Passenger Traffic Up in July
JAA Board of Directors Elects New Officers
Jacksonville Aviation Authority Receives Marketing and Communications Awards
Jacksonville Aviation Authority Celebrates 10th Anniversary
Jacksonville Aviation Authority Introduces On-Line Flight-Tracking System
Jacksonville International Airport Opens Special Events Lot for Thanksgiving Holiday
Jacksonville Aviation Authority Introduces JAX Passport at Jacksonville International Airport
Jacksonville International Airport Opens Special Events Lot for Christmas Holiday
New Expedited Access to the Airport Security Checkpoint Launches at Jacksonville International Airport
Governor Scott Appoints Teresa H. Davlantes to JAA Board
New Local Preference Program at Jacksonville Aviation Authority Results in Increased Direct Contracting with Local Businesses
KCI Aviation’s Arrival at Cecil Airport Moves Forward
JAA Adds Concept ‘Y’ Horizontal Launch Vehicles To Cecil Spaceport Planning
Cecil Airport Receives Safety Award
Jacksonville Aviation Authority Receives ‘A’ Rating from Fitch Ratings
Jacksonville Aviation Authority Celebrates Arrival of Newest Tenant at Cecil Airport
Silver Airways Announces Three New JAX Daily Flights to Tampa
JAA Receives Marketing and Communications Awards
Community Invited to Airport Open House Static Aircraft Displays, Car Show and More
JAA Board of Directors Elects New Officers
Jacksonville International Airport Opens Special Events Lot for Thanksgiving Holiday
JAA Approves Major Building and Land Lease with Flightstar Aircraft Services, Inc. at Cecil Airport
Jacksonville International Airport Opens Special Events Lot for Christmas Holiday
Jacksonville Aviation Authority Police Department Transitions to Online Traffic Crash Reporting
JAA Applauds Air Force Contract To Build Military Aircraft at JAX
Southwest Airlines Announces New, Nonstop Service from JacksonvilleInternational Airport (JAX) to Chicago’s Midway Airport
JAX Selected as Fifth Best Airport in North America for Airport Service Quality JAX Honored by Airports Council International
Southwest Airlines’ Nonstop Service from Jacksonville International Airport to Chicago-Midway Gets Earlier Start Date
Runners Prepare for “Take-Off” at the Inaugural JAXEX Runway 5K Proceeds to benefit The Greater Jacksonville Area USO
International Air Service Coming to Jacksonville Silver Airways Begins Flights from Jacksonville International Airport (JAX) to the Bahamas June 15
JAA Celebrates Growth at Cecil Airport
Jacksonville Aviation Authority Unveils New Public Art at JAX
Legacy of Lieutenant Commander James Edwin Craig Honored and Memorialized at JAXEX
TSA PreCheck Screening Now Open at JAX
JAA Board Approves New Restaurant for Jacksonville International Airport (JAX)
Jacksonville Aviation Authority Posts Positive Results Despite Difficult Business Environment
Delta Air Lines Announces New Nonstop Service Between Jacksonville and Boston
Silver Airways’ Marsh Harbour Service to Return in February; Adding Second Bahamas Flight in March
Hampton Golf, JAA Donate More Than 1,000 Culinary Items to Clara White Mission
Jacksonville International Airport Opens Special Events Lot for Christmas Holiday
JAA, Generation Orbit Sign First Agreement at Cecil Spaceport - 12/23/2013
Jacksonville International Airport Wins Airport Service Quality Award JAX places in top five in ACI-NA ‘Best Airport by Region’
Mayor Brown Appoints Ray Alfred to JAA Board

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Jacksonville Aviation Authority Launches Rebranding Effort

Northeast Florida’s Leading Aviation System Unveils New Names and Logos

JACKSONVILLE, November 22, 2010 – In preparation for its 10-year anniversary next year and to highlight its many successes, the Jacksonville Aviation Authority (JAA) today unveiled a new branding campaign designed to build better awareness of the city’s vibrant aviation system. 

The branding campaign includes a new overall logo for the authority, new logos for each of its four airports, the renaming of three of the airports and new websites. JAA was created in 2001 by the Florida Legislature and has been using the same brand identity since then. 

“The new ‘umbrella style’ logo concept integrates a more recognizable symbol of aviation while adding an element to represent each of the four airports in the system,” JAA Executive Director/CEO Steve Grossman said. “The connection to aviation in the old logo was less obvious and didn’t visually represent a four airport system icon”

The goal of the rebranding effort is to create a consistent brand across the four airports owned and operated by the Authority; Jacksonville International Airport, Cecil Field, Craig Airport and Herlong Airport. The rebranding effort will also be used as an opportunity to further educate the public about the distinctive differences between the four airports and the regional impact of the Authority.

Three of the four airports will be renamed as a result of the rebranding effort. Cecil Field will become Cecil Airport and Herlong Airport will become Herlong Recreational Airport. Craig Airport will be renamed Jacksonville Executive Airport (JAXEX) since its location not only makes air travel more accessible for executives, but also makes the Jacksonville business community more accessible to the world. 

“The branding effort is designed to communicate not just ‘who we are,’ but what our commitment is as an organization to the way we provide service, conduct business and contribute to the region as an economic engine,” JAA Board Chairman Ernest Isaac, Jr. said.  “With our 10th Anniversary as an independent Authority approaching, the time is ideal to communicate our solid record of performance and pledge our continued commitment to the pursuit of excellence well into the next decade and beyond.”

The Authority’s new logo system gives each airport its own unique identity while still fitting into a brand hierarchy for the JAA. The new logos include depictions of an airplane to symbolize the Authority, and a subtle nod to the bridges in Jacksonville that cross the St. Johns River.

The new brand will focus on the tagline; “Going Beyond, Daily.” This idea represents the mission of the JAA brand to serve Northeast Florida and Southeast Georgia by positively impacting the economy, the community and the experiences of everyone who comes in contact with the JAA.  

“With this branding effort the goal is to introduce design and messaging that speak specifically to the region, capture the personality of each airport and the great spirit of JAA employees,” said John Montgomery, president of Big Communications, the consulting firm hired to guide JAA through the branding process. “We look forward to evolving the campaign over time to assist the Authority with its goals for the future.”

The JAA rebranding effort will be carried out through several phases over the next few years. The rebranding strategy includes changes in airport signage, purchased print and television media and new websites for the Authority and its four airports.

About the Jacksonville Aviation Authority  The Jacksonville Aviation Authority was established in 2001 by the Florida legislature to operate Jacksonville International Airport (JAX) and the city's three general aviation airports – Jacksonville Executive Airport (JAXEX), Herlong Recreational Airport (HEG) and Cecil Airport (VQQ). The Authority is governed by a seven-member board. Jacksonville International Airport – funded through user fees and not local taxes – serves over six million passengers annually. For more information about the Jacksonville Aviation Authority’s airports, please visit www.flyjacksonville.com 

 
 
 
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