JAA rebrands itself with new logos, names

The Jacksonville Aviation Authority today unveiled a new branding campaign to build more awareness of the city’s aviation system.

The rebranding, which precedes the authority’s 10-year anniversary, includes a new logo for the authority, new logos for each of its four airports, renaming three airports and new websites, the authority said in a news release.

“The new umbrella-style logo concept integrates a more recognizable symbol of aviation while adding an element to represent each of the four airports in the system,” Steve Grossman, the authority’s executive director and CEO, said in the release. “The connection to aviation in the old logo was less obvious and didn’t visually represent a four-airport system icon.”

Under the initiative, Cecil Field has been renamed Cecil Airport; Herlong Airport was renamed Herlong Recreational Airport; and Craig Airport was renamed Jacksonville Executive Airport. The rebranding includes a new tagline, “Going Beyond, Daily,” and will feature new airport signage, and print and television advertisements.

Source: http://www.bizjournals.com/jacksonville/news/2010/11/22/jaa-rebrands-itself-with-new-logos.html?ed=2010-11-22&s=article_du&ana=e_du_pub